Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement.

First, let take a look at exactly what is branded entertainment.

Branded entertainment, sometimes referred to as product placement marketing, is a strategy that is used to infuse branded products into various forms of entertainment. Basically, brands would offer monetary consideration to or pay for producers of films, television shows, web videos, video games and other forms of entertainment to include their products in entertainment presentations.

The emergence of movie product placement strategy has coincided with the diminishing interests in the traditional advertising mediums. Many companies discovered that consumers were not paying attention to traditional advertising media, so product placement was incorporated in their marketing strategy to reach a wider audience. Marketers reinvented their strategies and started to place advertisements in popular movies and television shows to capture consumer’s attention.

Uses and Advantages of Product Placement

When marketers started to use branded entertainment strategies, increasingly more companies were seen promoting their products in popular movies and television shows. These advertisements can be seen in popular films such as James Bond featuring Omega watches; Mission Impossible featuring Apple Macs; Men In Black promoting Ray Ban glasses and many popular television shows such as The Apprentice, Top Chef, Project Runaway and American Idol.

As of such, the branded entertainment strategy became a magic potion for marketers. Due to the major success of advertising in movies and TV shows, the marketers move on to the next level and started to use web videos, video games, music videos and other entertainment mediums.

Product placement marketing offers several advantages to manufacturers, producers and movie stars. From the perspective of the marketers, it provided companies with an opportunity to be associated with famous actors and to use movie footage and stills to conveniently advertise other products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film festivals.

Musicians also benefit from branded entertainment in their music videos and lyrics. Most artists use the earnings from these deals to offset the overall cost of producing their music videos.

The marketers are also using the Internet to incorporate product placements in songs that music fans would get from YouTube. In this case, the main advantage is that brands would develop higher retention rates in people’s minds whenever the artists perform at shows and concerts.

Overall, product placement and branded entertainment strategies have proven to be extremely effective as more consumers are linking certain products to the names of famous actors and singers. For this strategy to work, the brands must be featured prominently whilst making subtly appearance in movies, television shows, web videos or video games.

Everyone loves to look at photographs of their friends and family! This is the key reason that digital picture frames make such great gifts. They are versatile, allowing nearly anyone to display favorite photos with ease and style.

Many people struggle with the holidays because of the constant worry about what kind of a gift to get. If you have a lot of people to shop for, and are bewildered by the variety of gifts on the market, look into digital picture frames first. These frames are great for nearly anyone you can put on your gift-giving list, because they can be as   unique  as the people receiving them.

What makes digital picture frames so exciting to give and receive? Part of the appeal lies in the fact that there is room for each person to customize his or her picture slide show. There is no end to the variety of photographs that can be loaded onto this gift, and it will continue to lend beauty and personality to any room for years to come.

While many gifts are obviously geared toward one age group or demographic, these digital picture frames can work just as well for the kids as for the retired set. Even people who are not tech-savvy can manage this simple system and enjoy the results. Grandparents love this gift because it allows them to have instant access to a ton of pictures of those precious grandkids!

College students tend to enjoy anything that is personalized and fun, and these digital picture frames are both. Give your college-bound graduate a way to see parents, siblings, or friends from home even when he or she is away at campus. The digital picture frames available can make any dorm room feel a bit more cozy and home-like.

If you are planning to attend a baby shower and have no idea what to get for the expectant parents, digital picture frames may be your best choice! This gift makes it easy for new parents to capture moments in time with their newborn. They will enjoy sharing the photo slideshows with everyone they know, and can keep their pictures in one spot with a minimum of fuss. Ease of use sets digital picture frames apart from the standard, one-photo frame many people use.

Christmas parties for the office can be a lot of fun, but they can also be stressful if you are clueless about the personal tastes of your co-workers. If you are going to be giving gifts at a business holiday event, digital picture frames can provide you with an easy solution. No matter who your gift ends up reaching, that person will have fun choosing photos that mean something personally. It is a classy gift that will never look out of place and will be sure to liven up an office desk.

If you have parents or friends that live far away, think about using digital picture frames as gifts and also as a way to stay in touch. You can pre-load the picture frame with meaningful photos of yourself with the recipient if you like – this will be a treasured keepsake! You can also use digital picture frames to tell the story of your year, loading it with photos of that great summer vacation or that first snowy afternoon. When you have found the last photo to make your montage “just right”, send it on to bring a smile to someone’s face.

A couple that is about to be married will also find digital picture frames to be very special. This technology allows them to keep their sweet memories on display for as long as they like!

Digital picture frames make great gifts for anyone who likes to view photos! Give the gift that can display a lifetime of special moments.

The question for most Internet Marketers is should you be making money on Social Sites like Twitter, Facebook and MySpace? These are the top three most used sites although other sites like Linkedin, YouTube, Pownce, Yahoo, Delicious and Friendster to name a few have their following as well.

With these Social Sites acting as a Cyber Worldwide meeting place, the question for all network marketers is how and should I try to monetize my use of these sites? Often, if you are a member of these site you will see posts advertising their business opportunity or product disguised cleverly at times and very obvious at other times. These are usually the persons you don’t quite understand the Psychology of the prospective customer or recruits that they are targeting.

It has become apparent to many Top Producing Internet Marketers that a lot of money should, can and will be made on these sites. The question that is giving many marketers problems is how to monetize these sites without being perceived as the proverbial used car salesman trying to sell anything to everyone in site! The truth of this matter is that the majority of the subscribers to these sites are doing exactly that.

There are some, a small number of individuals who have learned the secrete techniques of making money on Twitter and Facebook and Likedin. MySpace has become more of a Social Site for individuals who wish to share their own brand of interests and points of view, A Place where they feel they can be themselves with total anonymity. Many experienced Internet Marketers do not try to Market on MySpace.

The Technique that works on Social Sites to make money is to Network. Networking means building a relationship with those who share the same interests and want to achieve the same things as you do. This takes time to develop just like any new relationship. The foundation for any successful relationship is Trust, Honesty, Communication and Bringing Value to the relationship.

There is a basic truth in Network Marketing and Direct Sales. That truth is People buy from People! They, you prospective buyer or recruit must feel that they can trust you. They must feel that you can bring Value to there lives and help them to get what they want. They want to be sure that you will be honest with them and not tell them anything just to get on their good side so you can use them. This is all accomplished by communicating with them on a continual basis and giving value to the relationship.

To often the marketer forgets that no one likes to be sold or pressured every time they see you or hear from you. Always having something to sell them. They forget the psychology of why people buy and join. They forget to put themselves into the shoes of these people they are trying so hard to sell or recruit. This method may get some results, but the fact of the matter is, overall they will do poorly.

When you network, you build relationships that should last a lifetime. If you take the time and help others to succeed by connecting them with others that can help them succeed and don’t worry what’s in it for you, then you can start to build value into the relationship. If you can teach or share knowledge that will help them and not try and sell them the information, you will build trust and loyalty. If you don’t try to sell them every time they see or hear from you then they will begin to really like you. If you can share moments about yourself, your family or that trip you just took, you are developing friendship. This is the art of Networking.

Making money on the Social Sites like Twitter, Facebook and others is not only a Smart Marketing Campaign, it is also the best way to make life long friends and develop a massive network. A network that will allow you to succeed in many ares of Internet Marketing the rest of your life.