Top 5 Tips for Retailers to Purchase Wholesale Groceries

Retailers/resellers are the responsible persons for purchasing bulk groceries from wholesale suppliers in large amounts. Purchasing the bulk amount of merchandise is the most effective & important step for the beneficial business. Every retailer knows that they have a huge number of options to get the products in large amounts from various online stores & material stores, with price variations from a variety of suppliers. But before going to purchase wholesale groceries the retailers should remember these five tips.
1. Quality
For every successful business, the first step is providing the good quality products. Whatever the products you’re providing through your store quality is important. So the first thing you would consider from wholesale supplies is quality. For an online store or material store first, go with a sample check, this is good & feel much better while checking the quality of products with your eyes & hands. With this, you can truly analyze the quality of products.
2. Compare Prices
It’s a crucial and important step in wholesale grocery purchase. List out the products what you need for your store, and then check the vendors those who are offering the products. Later on, check the quality if you’re trusting with one brand then compare the prices from multiple suppliers. For a loose buy, you should analyze the price then bid on the products carefully.
3. Minimum Orders
Always check the products & brands that are offered by your competitors, this will give you a clear view what kind of products do we purchase, etc. make a clear view on leftover stocks & store discounts. These analyses will help you a lot. Whatever the products you’re providing through your store keep a rough estimation based on that you would buy the merchandise from wholesale suppliers. With this, you can avoid leftover stock wastage.
4. Stability
Most of the business people prefer material stores for bulk buy this is one of the good options for quality checking & bidding, but a time-consuming process. This is the reason most of the people prefer online shopping even for bulk shopping. When you choose the online shopping you should consider the stability like from how long the site is running, is that store maintaining user-friendly relationships, providing best customer support, easy return policies, etc.
5. Hidden charges
The most terrible & horrible thing in wholesale shopping is shipping, for online shopping, it is the crucial step, try to go with free shipping/very fewer charges providing online vendors. Do they provide Cash on Delivery (COD), any hidden charges, etc should consider. While on traditional store shopping also should consider these charges. In wholesale shopping, one can definitely get products for lowest prices with bidding, but do consider & keep a naked eye on hidden charges.
There are lots of sites that are offering wholesale groceries online as well offline, but consider the Doorstep Kirana wholesale grocery store for bulk shopping. This is the Hyderabad’s largest wholesale grocery supplier. Here one can get groceries, Vegetables, fruits, etc. at reasonable prices with free shipping & COD options. Get the best quotes from retail industry experts with a phone call. Check the quality with sample checking.

What Are the Advantages and Disadvantages of User-Generated Content?

What is User Generated content?

The concept of user-generated content is simple, it includes all the content such as photos, videos, blog post which is posted by the user on website or social media. 93% of the marketers are seeing results in improving brand exposure through influence engagement. UGC is one of the best content marketing technique as this not only influences user engagement but also drop the cost per click of the websites by 50%. It is the automated way to see higher brand engagement, decrease the content creation cost and increase the marketing performance.

What are the Advantages of User Generated Content?

1. It increases engagement, CTR and leads conversions

The best part of the UGC is the authenticity of the content. All the content which is generated is authentic and fresh so, this multiplies the marketing efforts of marketers. UGC has increased the reach of social media campaigns by 50% and it is found that 68% of the people say that user-generated content is generally a good indicator of the quality of a brand or service.

2. Increase the Dwell time and Reduce the Bounce Rate:

Bounce rate is one of the main aspects when it comes to Search Engine Optimization (SEO). It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. By displaying UGC on website, the time spent by the user on the website is increased as the content displayed on website such as product image, user-generated videos attract the visitor and it forces the user to stay on the page for a long time.

3. Save time and money

Marketing is all about promoting your business/brand at a minimum cost with maximum benefits. All the social media campaign take a huge investment of time as well as money, and even though the success is not guaranteed. UGC allows you to save time as well as money because it allows you to leverage your customer’s voice. Also, the content reaches to the targeted audience which means half the job is done. The best way to make social media campaign successful is displaying UGC on big Digital Screen. This will create engagement of the user and build brand trust among users. All the big brands like Apple, KFC, Disney use user-generated content as one of their social media marketing strategy.

But when you find too many positive of one thing, there are some negative aspects also in the hindsight.


4. Negative content marketing

It is very easy to feel the burn of UGC as all the content is generated by the users. By allowing to post them on website you are allowing them to present negative perception or opinion of your brand, which is natural as the audience is not predictable and not everyone will like what you sell on your website so one must be prepared for this.

5. Always needs monitoring

When all the users having discussions on your website then there must be one person who is monitoring all the conversation as a healthy conversation may lead to a disaster for your website. This can alter your brand image hence, moderation of the social media content is necessary.

The Best E-Commerce Marketing Calender Plan

Not everyone has a planned up map that they need and in today’s date eCommerce is at its boom and it is projected that it will increase to $4.058 trillion by 2020, which is really a very big number.

So here we have a solid plan making you go through what actually works.

1) Build Up Your Base
Hire up understanding and the right people for your WooCommerce business. Plan according where you want to see your business reach. Build social media profiles, email subscriber list, automation services like MailChimp.

Some plugins that can greatly help you are-

  • For Marketing Automation Management- Hubspot WooCommerce Integration Pro,Mautic WooCommerce Integration.

2) Start Content Marketing

  • Make your content rich and keep track of what your competitors are doing.

  • Try to analyze the industry’s good content.

  • Share your content on social channels.

  • Show them what they can make, not what you have.

  • Use SEO research for blog creation.

3) Social Media Platform

  • Use Social media ROI(use UTM codes, using built-in analytics).

  • Interact with your fans.

  • Use paid options properly to increase your traffic.

4) Attract Customers

  • Use Google Adwords for your ads which can be highly responsive. Correct audience and use of efficient and effective keyword is most important.

  • Eyes take customers to products that look attractive. Use plugins like WooCommerce Gift Card to attract customers through attractive cards.

  • Offering them points for their purchase may do the same. Use Woocommerce points and rewards.

  • to by offering them points and coupon codes.

5) Use Email Marketing

  • Personalize tour emails so that your customers feel valued.

  • Personalize your messages according to their age, location, and industry.

  • Use an influencer marketing campaign.

6) Observe and Learn

Analyse properly the results which you got.

  • Learn from your mistakes.

  • Use Google Analytics(free tool) to analyze your consumers.

Analyse, learn from your mistakes and improve

7) Attract More Traffic
Traffic!! Something that every storekeeper craves for.

  • Offer discounts/coupon using plugins available at WordPress and codecanyon.

  • Use a Free with scheme for your products.

  • Use holidays and festive season to boost up your sales(Black Friday, Thanksgiving, Cyber Monday etc.)

8) Grow Using Affiliate Partnerships

  • Use your main page to create affiliates by providing a section for it.

  • Review before you affiliates.

9) Find Sources That Generate More Traffic

  • Focus on better CPC.

  • Reanalyze your data and look for improvement on your site.

  • Update old adds with good content by taking ideas from those which are doing good.

10) Create A Strategy With Your Teammates
Take help of your teammates to build a fantastic strategy from the results so far because they have been with you from the beginning.

United we stand, divided we fall.

11)Start Some Free Services And Products.

  • Everyone loves free stuff. Start a giveaway.

  • Think of quizzes or contests with free gifts and prizes.

Yay!! thanks for the gift.

Now you can see your traffic spike.

It is an effective and simple way. Obstacles may come, but learn to improve and move up. Thanks for reading

Hope this helps you.



The Rise of the Micro Influencer and How It Changed Influencer Marketing

Influencer marketing and its role in social media is changing – and likely for the better.

Social media continues to be a growing and major game player in influencer marketing and correlating sales. Considering the success of celebrity endorsements through various digital platforms, it is clear that social media and its various celebrity influencers have a huge impact on how and why consumers buy their products. A 2017 insight report conducted by Gartner L2, a business intelligence firm which measures the digital performance of brands, found that on average, 70 percent of labels in various industries had partnerships with influencers on Instagram.

These numbers can’t go unnoticed. They are huge and play a big role in the marketing game – but at what cost?

Think back to famous fashion designer Virgil Abloh’s famous “The Ten” Air Jordan 1 shoe design. You might remember that it gained its mass appeal from an influx of celebrities who promoted the shoes on social media for the world to see. Such noted celebs included Travis Scott, Drake, Bella Hadid, and Naomi Campbell among others. These endorsements drew consumers in, creating mass success through major influencers with millions of followers.

It’s true that influencers have a huge impact on driving sales and producing results. We can see this from the worldwide success of brands like Nike and Adidas, who have famously endorsed the likes of Cristiano Ronaldo, Kanye West, LeBron James, and a whole slew of other world-famous influencers. There’s no sugarcoating the fact that influencers play a huge role in brand success. This is because influencers can connect with people in a way that sparks passion and curiosity – something most brands simply can’t do on their own.

But is there only so much celebrity influencers can do? Are celebrity endorsements always a surefire way to get consumers to convert? As social media and the digital space continue to grow and evolve, it seems that consumers are slowly straying away from the large endorsements so often taken on by celebrities and are looking for something more: meaning.

The marketing and consumer space is an ever-changing and ever-growing wheel of give and take. Endorsing celebrities for specific brands and paying them to promote a product doesn’t work the way it used to. As brands are starting to see, consumers have become privy to celebs who endorse just about anything.

Today, what consumers want is an influencer who they can relate to – an influencer who develops meaningful and authentic relationships with people.

“The [people] that have the most impact are the authentic ones, and the micro influencers tend to be much more authentic than the big celebrities. The consumer today knows that the big names are being paid to wear particular brands, and when you add compensation, it calls into question the authenticity of the endorsement,” says Matt Powell, sports industry analyst at The NPD Group Inc, a market research firm.

Consumers respond well to influencers who relate to them, show that they share the same common interests, and also show that they actually care. When consumers see that authentic connection, they engage with it. This is why influencer marketing is shifting ever more towards influencers with high engagement among their fans.

Sales conversion isn’t always guaranteed with influencer power. What drives conversions and engagement are meaningful interactions which create genuine connections to a brand. These connections engage with people on a deeper level that shows a common interest, drives engagement, and drives exposure. This type of connection goes deeper than just promoting or selling a product, and is usually found among micro influencers with smaller, niche audiences but high engagement. These types of micro influencers connect with consumers on a personal and emotional level: “If you can connect to people emotionally, that’s a consumer for life,” says Barney Waters, president of K-Swiss.

This exact approach can be seen in K-Swiss’ 2017 marketing campaign. The brand uses influencers with niche audiences that have high engagement. “Fame on its own isn’t enough. You’ve got big-name celebrities, but if they don’t have strong social engagement, it doesn’t really matter. It’s like a billboard in a forest. Consumers have a higher expectation. They want to know who you are and what you stand for,” says Waters.

Waters has his own strategy when it comes to influencer marketing, and it’s simple: he wants to connect with consumers on a more relatable and personal level. How so? By creating shoes that relate to and are designed for young professionals. This different approach is one he took in 2017, and is vastly different from other brands.

So yes, it’s a fact: influencer marketing is changing. And today, influencer marketing is shifting towards more meaningful engagements.

Mike Froggatt, the intelligence team director at Gartner L2, states that when a celebrity partners with several different brands, engagement takes a hit. Froggatt also states that micro influencers tend to endorse or engage with a product up to eight more times than mega influencers do. So who is winning here? The micro influencer with the niche audience and heavy engagement, or the influencer with millions of followers but little engagement?

“If you’re looking at Kim Kardashian West or Justin Bieber, they have an enormous audience that’s extremely diverse, where a large chunk of that audience isn’t strongly connected to them. But if you look at these smaller people, they tend to have much more influence over their audience,” says Gil Eyal, CEO of HYPR, an influencer marketing platform. Eyal also states that there seems to be confusion between fame and influence.

“Most of the market is making [a] mistake. They have roster of [people] instead of seeing who is actually going to be effective,” Eyal continues.

Another great example of the growing shift towards micro influencers is world-famous shoe manufacturing company Vans. Vans endorses influencers who have real, authentic connections with the brand.

“We want to continue to ensure that we are keeping true to our consumers and shining a light on the diversity of Vans family members that have an authentic connection to the brand,” says April Vitkus, the senior director of global brand marketing and strategy at Vans. One example of this is Natalie Westling, a skateboarder and model who had been a fan of Vans for a long time before signing an endorsement deal with the company. When the brand approached her for an influencer partnership after learning about her longtime devotion to the shoe company, she was featured in a global campaign to celebrate Sk8-Hi sneakers.

At the end of the day, it all comes down to how a brand is using an influencer to its advantage. Influencer marketing only works if it is used the right way. Whether it be a world-famous name like Kim Kardashian or Taylor Swift, if a brand is not connecting with its audience and resonating with them on an authentic and emotional level, most consumers are likely to see right through it.

It’s time for brands to rethink their influencer marketing strategies and consider what micro influencers can do for the success of a brand – and it all starts with authenticity and engagement.

The Secrets to Profitable Sales Online

Internet marketing is consistently evolving with new strategies to make more money online.

As an internet marketer, you have to be abreast with the new developments in order to optimize your sales online. Highly profitable internet marketers usually churn out contents regularly with current strategies to keep old clients and to attract new ones. These highly lucrative marketers create attractive offers using contents such as videos, podcasts or blog posts.

Based on my internet marketing experience and having researched the strategies used by top marketers, I would be highlighting some secrets to making money online below.


This is one of the top secrets of successful internet marketers. They take time to clearly identify their ideal clients and create offers around the ideal client’s profile. They do not rush to advertise their products online. Therefore, you need to clearly emulate the steps of these winning marketers by answering the questions below:

– Who is my ideal client?

– What does my client want?

– Why do they want something?

– How will my product meet their needs?

One key principle to keep in mind is this-You cannot sell a product to a client you do not know.

To clearly illustrate further using an example of an acne product I want to sell; the profile of my ideal client would be as follows:

-Young to middle-aged female (Who a client is?)

-She has facial acne (Her problem)

– She needs an acne remover (What the client wants?)

Also, you need to ensure that there is a market for your product. You should not select a product that has few client bases. This will reduce the profitability of sales. To resolve this, you can join niche related groups on social media platforms such as Facebook or Twitter. Ensure you find out the most common marketable problem group members are talking about and then find the right products to help solve the problem.


Internet marketers have created e-mail marketing platforms which are used to sell products by sending automated email sequences.

To begin, you have to join an email marketing provider and set up a mailing list. Then you or a web designer will design a landing page with an opt-in option for the potential client to enter their emails to download a free niche related informative content such as an article in a pdf format.

Once a client signs up, their emails are added to your email list which you can use to send them information about your product that will interest them.

To increase conversions and sales, it is advised that you presell your client by reviewing with them your product’s benefits and user testimonials before selling to them.

Complete List of Brochure Sizes – International and Indian

International Paper Sizes:
This brochure paper sizes are used for corporate brochure printing who needs to market their company internationally. Following are the complete list of international paper sizes.

1) A/4 (8.3″ x 11.7″)
This is the most common paper type used not only for brochure but for every marketing use. A/4 sized brochure is perfect to use when moderate information with graphical representation to be shared. This can be single piece or folded type brochure.

2) A/5 (5.8″ x 8.3″)
This one is small and one-half in compared to A/4 brochure. A/5 size is suitable for people who want to convey small information with proper message and images. It is the most handy brochure types and best for mid-scale marketing. Many folding options are available to select.

3) Letter (8.5″ x 11″)
Letter size is one of the most popular and similar to A/4 flyers. Purpose is same as A/4 brochure. It is most commonly used in product showcasing flyers. Available folding options are: Half fold, Z fold, Gate fold, Tri fold and many more.

4) Tabloid (11″ x 17″)
Tabloid sized leaflet is considered when you need to put more information on the single piece of paper. This size is very similar to A/3 brochure. It is generally used in posters, magazines and other outdoor marketing materials.

5) Oversized Tabloid (12″ x 18″)
There is no major difference between tabloid and oversized tabloid. Oversized is just 1″ more from all four sides. It depends on person to person for which size to choose.

Indian Paper Sizes:
Indian paper sizes are generally used in Indian market. Depends upon its availability some basic paper sizes are listed.

1) 1/4 (8.75″ x 11.25″)
1/4 brochure size is very nearer to A/4 size. ¼ is more cost-effective with respect to the A/4 brochure. It is slightly smaller in length and larger in width compared to A/4 size. You will find any local printer who is printing on ¼ size.

2) 1/5 (7.30″ x 10″)
This one most rarely used paper size. It is available in market and commonly used for single colour brochure printing.

3) 1/8 (5.30″ x 8.75″)
1/8 brochure size is another popular yet effective one. It is half the size of ¼ and this one is also commonly used in single colour brochure printing. Most retailers and shop owners prefer this size for multi-colour brochure printing also. It is cost-effective for local people and easily available in Indian market.

4) 5.5″ x 8.5″
This size is very similar to the 1/8 sized brochure. In fact, it is an alternative of 1/8 sized brochure.

Benefits of MS Dynamics CRM Users List

The MS Dynamics CRM Users List is ideal for broadcasting through various multi-channel marketing whether you prefer email, direct mail, or telemarketing approach. However, Our Data List assures a better result and you can also reach prospects from a various list of companies using MS Dynamics CRM Products. You can save some time including various other initiating the best targeting campaign that suits the audience and demographics specifically. However, the impressive ability of our marketing database to integrate into your existing marketing programs without significant overhead makes it suitable for discovering potential technology buyers in the shrinking global markets. Thus, saving your time and help you reach your target avoiding the hassle.

What are the benefits of MS Dynamics CRM Users List
He recent results show that there are more than 17,200 contacts of MS CRM Users across the globe
We have a database of millions of prospective customers that include businesses and professionals
B2B Scorpion highly values customer opinions and requirements
Customized Contact List, that suits your marketing strategies
Highly experienced market researchers, that concludes a high-quality email list

Ramp up your ROI and sales volume by choosing the most dependable Microsoft Dynamics CRM Users Data List from B2B Scorpions. Are you looking for an authentic MS Dynamics CRM Users List to run your campaign? Then, here we, the B2B Scorpion present you the database that helps you to fulfill your concern. So, having an opportunity to share our data services with your marketing efforts, assures better lead generation, enhancing customer engagement, better ROI, and other such business endeavors. Additionally, with this, you can target specific companies using MS Dynamics product across domestic and international markets. Our marketing intelligence will serve as a pathway to help you promote your business across the competitive business.

What are the sources of Microsoft Dynamics CRM Users list?
Database annual reports and public filings
Opt-in email campaigns
MS Dynamics CRM tradeshows and conferences
Technology surveys and feedback forms
Business cards and websites
MS Dynamics CRM eBooks and newsletter subscriptions

Customize your database according to your business requirements:
Job Titles/ Functions
Company size
Assets Size
Geographic Locations
Technology Tracking

Why is Microsoft Dynamics Customers List from B2B Scorpion being the right choice?
B2B Scorpion is one of the top brands that sanctions and provides solutions for marketers across the world. It is with flawless mailing database, we obtain from vast marketing campaigns, trade fairs, conference and much more. So, to give our users the best experience and help them grow their business. We provide MS Dynamics Customers List so that they can get them in touch with the bona fide users. However, we have a nonpareil vision imminent data to engrave a mark in growing markets. Thus, we convene marketing intelligence which is accurate, scalable, and fully cleaned based on every industry, job, latitude and longitude, population, firmographics, and much more. Hence, we are proud of becoming the most trusted data partners of businesses across the planet.

Tips for Successful Business Matchmaking

Business matchmaking is the name of the game in B2B event organizing. This is an excellent method used by business owners to pitch their products and services in an event or trade show. Planning and running B2B matchmaking may be fraught with challenges. However, the returns on business can be both gratifying and lucrative. As an event organizer, you need to set up an efficient environment wherein top companies seek quality contacts with outstanding returns and contracts. Most event attendees know what they are looking for in companies and benefit from networking with business leaders.
B2B matchmaking for entrepreneurs is slightly different from B2C matchmaking. You need to offer flawless logistics for your customers with well coordinated communication channels. As an event planner, you need to increase the quality of the interaction of businesses at your event.
Remember that corporations participate in matchmaking only because they have specific business opportunities available. As an event organizer or a trade show host, you need to keep in mind a few things.
Most successful matchmakers confirm their scheduled appointments early in the day. As a program organizer, you should adhere to strict guidelines in punctuality.
Watch the clock at all times and help your businesses to arrive for meetings on time. Allocate about 15 minutes for each matchmaking appointment. Ensure that attendees make the best use of each session.
Remember to bring in the business cards and corporate publicity collateral. Attendees when well versed with a company’s business motto and service, ensure that the meetings are successful.
As a participant, a business matchmaking session should have capability statements of both parties. Core competencies, main expertise, past performance highlights are instrumental in winning contracts. Highlight why the company is the best fit for the job.
Try and plan your trade show pitch. As a participant, you should practice your pitch well in advance before meeting a potential client. You only have 15 minutes or less to make a memorable impression in a trade show. Prepare an elevator pitch if possible, and highlight business capabilities and present customers, past performance and unique sales propositions.
Remember to exchange contact information and ensure that meetings are fruitful in getting business for your company. Follow up on crucial days and arrange subsequent meetings or conference calls outside of the trade show.
As a trade show participant, you should choose the right B2B matchmaking software. This helps in the success of a business matchmaking endeavor. In order for the attendees to transform a lead into a deal, companies need to access B2B matchmaking apps where data is fed and meetings scheduled without a glitch. This business matchmaking app should be user friendly and easily navigable. This app should be well understood- its functionalities and efficacy.

This app in turn designs a powerful and meaningful networking session that has a great impact on attendees. With high quality logistics and attention to every single detail, you can successfully nurture business matchmaking deals. At Eventdex, we offer our clients a 360 degree business matchmaking experience and also have an app that delivers on promise when organizing trade shows. Our event planning expertise and logistical support is well known in B2B event planning circles, the world over.

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

With the right strategy, a marketer can easily enjoy the amazing benefits of content marketing. Some of these benefits are more traffic, a better reputation, and continuous growth in both traffic and reputation in the long run with only a little increase in the budget. With entrepreneurship, costing and keeping the marketing budget within the limit is really important.

Though content-marketing is very popular due to its cost-efficiency, it is not free nor cheap. Investing heavily in an internal employee or respectable external firms is necessary to produce excellent work and execute a high-quality strategy. And always keep in mind that in marketing, an effective brand design is necessary too so keep your audience hooked.

Fortunately, a marketer can still cut costs without having to sacrifice the campaign quality with the help of some money-saving tricks. Below are the strategies found to be incredibly useful by many marketers.

1. Reusing old content.
For some, this is not a good idea. But honestly, it will only be bad if the old content is reused in the wrong way. If for example, a marketer has a successful ‘evergreen topic’ blog post which he posted two years ago. Since the content of this blog stays fresh and can attract lots of traffic, it wouldn’t hurt if he will revisit and re-post such article.

Evidently, reposting the same article say every month will not give him new results. His possible option is waiting for a year or two before reposting, he could even get away with a full republication.

If in case he decides to repost a blog of his with an evergreen content but without waiting for it to turn one-year-old, he can do so by changing the headline, reorganizing the internal sections, or editing the body content to give the article a new “look.” He just needs to ensure that the URL where it was initially published is the same or else, he might lose the SEO equity that the article has already built up.

2. Re-envisioning content in new mediums
A marketer can convert his successful article to different mediums such as infographics or video highlights. He can also use certain snippets of his article and share it on social media as a tweet or a Facebook post. Reimagining new ways to republish an old but effective blog will definitely help in cutting content-marketing costs.

3. Don’t stop at content publication, move forward with content promotion.
Content marketing starts with idea brainstorming and content creation, editing, and publication. But successful marketers do not stop and think that their job is done after publishing their articles, they go beyond that and promote their content.

Eric Siu, an Entrepreneur contributor and Single Grain CEO, mentioned that a marketer should spend 20% of his time in creating content and 80% on promoting content. One can start by showcasing his work across his social media channels and move along by sending paid ads to it, conducting influencer marketing, submitting it to StumbleUpon or Reddit, and building internal links to it

How to Leverage Database Marketing to Increase Your Conversions

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing?

Database marketing is the practice of classifying, collecting and then scrutinizing customer data to deliver tailored, relevant and effective marketing messages to customers. The database is compiled using data acquired from a range of internal sources including CRM, email correspondence, data warehouses, and, external sources like social media and discussion forums. The primary aim of database marketing is to use this information to implement marketing strategies that ultimately upsurges profits.

Here are six suggestions to drive your company’s marketing ROI and for long-term success in the millennial marketplace.

Step 1 – Start by segmenting list
Breaking up your contact lists into smaller segments is the first step in Database Marketing. These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc. to develop more personalized messaging strategies.

The basic level of segmentation involves sorting or arranging customers and prospects by key attributes like type, size or potential, sales revenue, employees, product purchases, purchase interest, etc. A higher level of segmentation involves profiling or scoring customers and prospects based on their customer journey and key insights like buying timeframe, market influence, and likelihood of repeat purchase and expected profit margin.

Profiling and scoring help in prioritizing your accounts and in designing effective data strategies by identifying frequencies, for example, 80% of ABC Corp’s profits are derived from the top 20% of customers or let’s say Software vertical comprise 35% of ABC Corporation’s customer base. A well – segmented targeted database can drive 66% higher conversion rates.

Step 2 – Expand your Universe
Identifying and connecting with high potential prospects is the primary goal of most marketers. For this knowing your ideal customer profile (ICP) and total addressable market (TAM) is very critical. Analyze and do a quick TAM analysis to figure out your current market penetration. Based on your buyer personas – “heavy users” that fit your predetermined criteria, expand your total addressable market (TAM) by identifying companies analogous to your ideal customers.

SMARTe can simplify the process by helping you run a quick TAM analysis to identify your current market penetration and suggest companies that best fit your Ideal customer profile.

Step 3 – Grow existing market share
There has been a long-standing belief that there are two distinct types of salespeople: hunters and farmers. But what do you do in a mature market where there seems to be little to hunt and no new fertile ground? The key is finding pockets of profitable, micro growth opportunities within your existing accounts. It’s easier, faster and less expensive to sell more to existing customer than acquiring new ones.

Do you feel there’s more scope to infiltrate your existing customer accounts? Are there more purchasing decision makers you want to reach?

Expand your existing accounts by targeting audience who have already shown interest in your service offerings or who have their colleagues who already are your clients. Your company’s client servicing, operations, and account managers play an important role in making this happen.

Step 4 – Customer Retention
Bringing in new customers is hard, but losing them is easy and costly. That’s why customer retention is critical. Increasing customer retention by 5% increases profits 25-95%.

To shift the focus from acquisition to retention, Consider updating CRM,, Become your customers’ trusted advisor and keep your customer happy, Send frequent communications, Interact on social media, Turn complaints into opportunities, Run loyalty programs etc.

Customer retention will give you visibility, trustworthiness and competitive edge to stand out in your industry and hold onto your hard-earned gains.

Step 5 – Optimal Channel and touch points
Several direct marketers were able to improve the effectiveness of their programs by implementing optimal contact management strategies and incorporating the impact of reconnecting into their audience selection strategy.

Communicate with your audience on all the channels they leverage, including web, mobile, and email. Dr. Jeffrey Lant’s “Rule of Seven” states that you must contact your buyers a minimum of seven times in an 18-month period for them to remember you.

Knowing that you need a minimum of seven touches, calculate upwards from there based on how much information you need to convey. If you can address your target account’s specific business challenges and give them the information they need to make a buying decision, your company earns their trust and gains credibility.

Step 6 – Measuring Results and Iterate
Database Marketing allows you to manage members, events, and contacts while at the same time keeping in touch with customer feedback and behavior. So how do you know if it’s working?

The great thing about Database Marketing is that everything is measurable, from open rates and click-through to sales. But from the outset, be clear about what you want to measure. Your goals might include increasing sales, generating leads, encourage referrals or getting a booking for an event.

Once you’ve identified your goals you want to measure, identify the performance indicators you’ll use to gauge progress towards those goals. This could be in the form of the volume of leads generated, conversion rates, average sale value, and the number of new purchases, revenue, and net profit.

Finally, the most important thing to remember is to put your findings to work – refine and develop future Database marketing campaigns based on your results. Each campaign you run gives you better and more accurate statistics about you. Record all feedback, track, and yardstick your success from the very beginning to improve your strategy.